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NewsPaper
and Magazine Advertising It
is very true to say that the vast majority of Newspaper and Magazine
advertising in the UK is poor at best. Why is this? The simple answer
is because the writer of the adverts will not know the fundamental
principles of advertising. Without the fundamental principles in
any field, how can anything work as well as it could do?
Here's
the Proof…
Take a look at any Newspaper or Magazine that contains advertising,
and see how many ads have the companies name at the top. In many
cases it's the biggest thing in the advert.
That's maybe ok if you are Coca Cola, Tesco and Nike, but the worst
thing you can do is to put your name at the top of your advert.
The One Big Question You Must Answer in Your Advertising
Forget putting your name in lights in your ad, the question you
must answer is this - What's in it for me?
That is all anyone wants to know, and what's more you only have
a second or two (if that) to tell them. The way to grab your potential
prospects attention is by using a Benefit Orientated Headline. In
other words answer the question - What's in it for me?
This cannot be emphasized enough. Tell your prospects why they
should read your ad and do business with you. Tell them immediately
your main benefit to them and they will read on assuming they are
in the market for your product or service.
On the other hand if you do not tell them and simply give them
a 'me me' message, they will move on and you have lost your chance
and you have also wasted your money.
Make
Sure You Are Getting the Maximum Response from Your Advertising,
Call Aida Today!
Call
01352 771187
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